Why verified consumer data is becoming non-negotiable for SA brands
South Africa’s consumer landscape is becoming increasingly complex, and far harder to read with confidence. Spending power is under strain, and behaviour differs sharply across regions and demographics. As a result, decisions driven by poor-quality or unverified data are becoming an expensive liability. READ MORE
South Africa’s consumer landscape is becoming increasingly complex, and far harder to read with confidence. Spending power is under strain, and behaviour differs sharply across regions and demographics. As a result, decisions driven by poor-quality or unverified data are becoming an expensive liability.
Read MoreEvery year, the season of Black Friday and discounted deals exposes the same uncomfortable truth about digital commerce in South Africa: as online consumer activity surges, so the cracks in our cybersecurity measures become more apparent. For businesses that transact or offer rewards digitally, the risk is no longer theoretical or seasonal. It is structural, persistent, and accelerating fast.
Read MoreSynapser, a South African technology company pioneering secure digital identity and consumer engagement, has launched Gain For Me — an innovative app introduced in 2025 that keeps marketing spend local while delivering measurable results for brands and financial benefits for consumers.
Read MoreAnother recent breach in online security serves as a wake-up call for everyone who uses the online world. Multifactor Authentication (MFA) has been a buzzword in online security, promising an ironclad defence against hackers. But recent events have shown that it’s not as foolproof as we thought.
Read MoreWhen we hear the term "cyber crime", we envision the cinematic portrayal of a young hacker tapping at a keyboard to gain instant access to other people's data.
Sadly this is not as far-fetched as we think it is. A method known as SIM Swapping is a very real cyber crime that results in millions of Dollars being stolen worldwide.
SIM-Swapping is the simple act of a ‘thief’ impersonating a “user” when they contact the service provider specific to a cellular number they have targeted. The scammer requests a "transfer" of the specified number to a new SIM card the hacker has activated.
Read MoreNow more than ever, businesses face enormous pressure to improve productivity and accelerate innovation, focusing on digital transformation, as WFH (Work From Home) is currently a defacto standard.
Synapser are proud to be global partners with HMD, enabling Synapser to supply an end to end, tailored mobility solution for the corporate enterprise.
HMD Global, the home of Nokia Phones, has an enthusiastic belief in mobile technology that enhances everyday lives, for everyone, around the world.
Read MoreSpend any time on the web at the moment, and you are bound to see a host of articles about companies having hundreds of thousands of user accounts hacked, from Video Conferencing to Streaming providers – hackers have more time and incentive today to resell your account details than at any time in the past.
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