Synapser launches Gain For Me to turn watching ads into real rewards

Synapser, a South African technology company pioneering secure digital identity and

consumer engagement, has launched Gain For Me — an innovative app introduced in

2025 that keeps marketing spend local while delivering measurable results for brands and

financial benefits for consumers. 

“South Africa’s R17.8 billion digital advertising spend should not be lost to offshore

platforms,” says Brian Henderson, CEO of Synapser. “Gain For Me redirects advertising

budget into South African wallets and retailers, ensuring that this revenue contributes

directly to local economic participation, while making digital advertising accountable,

measurable, and rewarding for consumers.” 

The Gain For Me platform blends Synapser’s proprietary digital identity verification

technology with a consumer-friendly earn-per-view model, creating verified, value-driven

engagement between brands and real consumers. 

How it works 

Gain For Me members watch short, targeted advertisements and answer content-related

questions to verify engagement. In return, their digital wallets are credited with points that

can be redeemed through selected retail and financial partners. Shoprite’s Money Market

Account is currently the exclusive redemption partner, allowing members to convert their

points into Shoprite grocery vouchers.

For brands, this creates a high-impact, results-driven channel for hyper-targeted

advertising - delivering guaranteed views, measurable sales, and actionable insights into

consumer behaviour and campaign effectiveness. 

Behind the scenes, Synapser’s Self-Sovereign Identity (SSI) framework combines facial

biometrics with member-verified information to ensure all interactions are authentic,

secure, and privacy-compliant. 

“Gain For Me transforms marketing into a value-exchange economy,” explains Ross

Joughin, Synapser CCO. “Advertisers do not pay for online impressions that may never be

seen. Every interaction on our app is verified, measured, and tied to real-world outcomes.

At the same time, members are rewarded for their participation, which increases

engagement, loyalty, and brand affinity.” 

A growing ecosystem 

Since its launch, Gain For Me has already reached over 100,000 members nationwide, with

strong growth across all major provinces. The platform prioritises privacy and security,

ensuring all users are verified human participants while keeping personal data fully

anonymised. This provides confidence for both brands and users that their interactions

are secure and legitimate. 

“Our vision is to empower people to live safely in a digital world,” adds Brian. “By creating a

secure, transparent, and locally impactful environment where advertising revenue

circulates back into our economy, both South African brands and consumers benefit. Gain

For Me is redefining what digital inclusion can look like in South Africa.” 

About Synapser 

Synapser is a South African technology company pioneering secure digital identity, data-

driven engagement, and value-exchange ecosystems that empower people to live safely

and prosper in the digital world.